Hi, I am Jordan.
Senior Brand Designer finding meaning in unexpected places.
I help brands uncover what makes them distinct and turn those insights into thoughtful, ownable identities.
I’m drawn to the messy beginning, loose ideas, unexpected references and untapped potential. I believe design should do more than look good, every decision should serve a larger idea.
I work best through a balance of collaboration and autonomy, developing concepts meticulously and carrying a clear thread from insight through to final expression.
Outside of work, surfing and Muay Thai continue to shape how I think about discipline, environment and experience.
What I'm into right now

AI tools

Minimal interfaces

Brand psychology

Design systems

Coffee

Beach walks

Dark chocolate

Remote working

Art galleries

British rock

Muay Thai
The values
behind my work
Curiosity
I look beyond the obvious, challenge assumptions, and explore unexpected places to uncover ideas with real meaning.
Intentionality
Every design decision should have a reason. I care about creating work that is thoughtful, purposeful, and built around a clear idea.
Craft
I’m meticulous about the details and believe quality comes from refining an idea until every element feels considered and cohesive.
Collaboration
I value open thinking, constructive critique, and working closely with others before taking ideas away and developing them with focus.






