Bridging travel expectations with experience

Inara Safaris offers bespoke guided journeys for travellers seeking a deeper connection to remarkable landscapes, wildlife and communities around the world. We brought the richness of that experience into the brand’s first impression.

Insight

Adornment as identity

Looking beyond traditional safari references, we found inspiration in the communities encountered along Inara’s journeys. Beaded adornments used to communicate identity, belonging and status became an unexpected starting point for defining Inara's identity.

Concept

From individual to connection

Beaded forms were reduced to their simplest geometry and brought together into a continuous circular mark. Individual forms represent identity, while their connection creates a symbol of community, journey and the encounters that define an Inara experience.

Indentity

Shaped by the journey

The wider identity draws directly from the environments Inara moves through. Earthy tones reference vegetation, bark, bone and the utilitarian clothing of the guides, while refined typography is balanced with a looser script, bringing luxury and untamed adventure together.

Expression

Designed to travel

The identity extends consistently across digital and physical touch-points, with the website becoming its most important expression, giving travellers their first immersive introduction to Inara and a place to begin their journey.