Refining an industrial brand for growth

Jachris delivers full-spectrum industrial solutions across demanding operational environments.

Insight

Refinement through function

The wordmark was polished and paired with a new abstract J icon built from simple geometric forms. A single rounded corner references the fluid systems and piping central to Jachris’ offering, while the central square form reflects the onsite warehouses setup for any industrial solutions.

Identity

Built to work consistently

The wider identity uses a refined red palette, clean typography, structured layouts and a recurring rounded-corner device to create consistency across the system. That same geometry carries into image treatments and masks, giving the brand a recognisable visual signature without adding unnecessary complexity.

Expression

A system designed to scale

The refreshed identity was developed primarily through the website, where clearer layouts, stronger hierarchy and consistent image treatments helped reposition Jachris more professionally. The system could then extend across editorial, sales and other brand touchpoints without needing to be reinvented each time.