Repositioning Tunebud for music creators

Tunebud helps musicians build websites to showcase and sell their music. The outdated identity was refreshed into a modern creator brand built to work across web, social and advertising.

Concept

Sound made visual

Audio waveforms inspired the identity. The forms were shaped around negative space to reveal a T, creating a mark that combines sound, creativity and Tunebud.

Identity

Creative with credibility

Expressive waveforms, bold typography and playful framing bring creativity, while deep raisin and purple hue's give the system a more premium foundation. Lime green adds an energetic accent.

Campaign / Meta Ads

Finding what moves musicians

Campaigns tested different reasons to choose Tunebud, from portfolio-building and ease of use to pricing, optimisation and musician empowerment, using the brand system to keep every message recognisable.

Expression

Built for creators

The identity carried into the website as a flexible digital system, balancing expressive brand moments with a simple experience for musicians ready to build their online presence.